Spotlighting School is Easy Edmonton
Craig Rudolph, Director of School is Easy Edmonton, was recently featured on The Minimalist Educator Podcast, representing our brand with the calibre of insights that reflect our network-wide commitment to educational excellence. He discussed his transition from banking to education and how our personalised tutoring methodology transforms students' lives and confidence, which drives their academic achievement. Craig shared how leading a SIE franchise has personally impacted his career through the professional fulfillment that comes from witnessing student breakthroughs in challenging curriculum areas and the resulting family celebrations.
The discussion covered key pillars of our educational philosophy: the continued relevance of face-to-face learning, the important role of parental engagement in student outcomes, and the unique qualities that define our tutor selection process and business model. Craig's operational success reinforces our proven model, with over 800 students supported across eight years and customised solutions for every family served.
This high-quality, authentic marketing helps spread news about our brand and generates new local business for your SIE franchise while featuring the thought leadership and educational expertise that distinguishes our brand from competitors. Tune in and listen to the full episode.
Summer Reading Challenge for Your Students
How are you keeping your tutors and students active and engaged during the summer season? We've created a reading challenge for kids in Canada and Dubai that includes a step-by-step guide to help motivate them, plus a custom flyer to get parents interested and on board.
This package gives you the tools and everything you need to start, manage, and track this seasonal challenge locally and in schools throughout your community. You'll boost your visibility while building relationships that pay off when September rolls around.
Check out our Help Centre to grab your materials and plan a summer that builds reading skills and grows your franchise.
Sports Club Partnership Campaign
Summer is quickly approaching, making it the perfect time to establish connections with neighbourhood sports teams and clubs. With school out, kids will have more time to play.
This campaign is centred around partnerships with sports teams and clubs in your community. The goal is to drive leads, enrolments, and referrals directly from club/team members, with the club conducting most of the marketing on your behalf. These resources will help you develop effective partnerships that should lead to healthy, long-term relationships and an ongoing source of revenue.
Plan Ahead with the 2025 Autumn/Winter Toolkit
In this edition, you will find helpful tools, seasonal marketing assets, and resources to make your marketing less time-consuming and easier to implement and manage.
Photos Needed
Our network grows stronger through sharing real moments from tutoring sessions. Stock photos might look professional, but miss capturing genuine learning connections. Parents trust us more when they see actual tutors helping students tackle mathematics problems or celebrate academic breakthroughs (this also differentiates you from local competitors).
There's a technical advantage, too: Google and social media algorithms favour authentic content over stock images. Using real photos improves your webpage rankings and social media performance, making your business and School is Easy more visible in search engines for schools, community centres, and families searching for or in need of your services.
What kind of photos create the biggest impact?
- Captured moments with real tutors working with students
- Students displaying their progress or happy achievements
- You, your team, and your participation in community events
- Special moments like student celebrations
Ready to share? You can:
- Upload images and video files through the Help Centre.
- Email them directly to jon.hayes@schooliseasy.com.
Let your photos tell our story, mission, impact, and successes in your community and beyond. They show families the real difference we make in students' lives.