Guidance Counselor Campaign
Level up your communication efforts with our strategic email marketing campaign, specifically targeting a key demographic in supporting students who are struggling academically: school guidance counsellors. This six-part series introduces the Hero Program, a unique initiative designed to uplift students by helping them become the heroes of their educational journeys.
Each email progressively builds on the last, showcasing the value of this program and encouraging collaboration with school counsellors. All at no cost to them.
Key Highlights
- Hero Program: Focuses on creating personalised support tailored to each student's challenges, empowering them to take charge of their academic success.
- Cost-Free Collaboration: This opportunity is offered at no cost to the counsellors or schools, making it a simple and beneficial partnership.
- Progressive Engagement: Each email was curated to build interest and trust, moving from introduction to action, while consistently reinforcing the value of the Hero Program.
- Success Stories: Having real-life student experiences illustrates the campaign's impact and inspires counsellors to envision similar outcomes for their students.
- Call to Action: Every message concludes with a clear and compelling call to action, inviting counsellors to engage further with the Hero program and encouraging ongoing partnership.
A Guide to Driving Local Engagement with Community Events
Are you ready to start running community events that will drive leads and enrolments for your School is Easy business? Follow along as this guide outlines the step-by-step process and highlights the benefits of embedding regular event activity in your wider community marketing campaign.
Whilst events are a valuable, low-cost source of direct leads, they also drive customers towards your online presence, such as your digital advertising, your School is Easy website, and your social media platforms.
The visibility generated by running regular events will help to establish you as the de-facto tutoring provider in your community. This will enhance other areas of your business, such as your presence with schools, word of mouth referrals, and your tutor recruitment!
Strengthen Your Local Visibility with Print & Digital Collateral
Having updated marketing materials that are easily available can help you stay better connected with your local community and drive lead generation. There's no need to reinvent the wheel; browse through this resourceful collection ranging from holiday cards and email templates to billboards and bus ads.
Each tool is made to support your outreach efforts and build lasting visibility, all while maintaining the professionalism of the School is Easy brand. Use these ready-made templates to establish a consistent presence across both physical and digital touchpoints in your community.
Photos Needed
Our network grows stronger through sharing real moments from tutoring sessions. Stock photos might look professional, but miss capturing genuine learning connections. Parents trust us more when they see actual tutors helping students tackle mathematics problems or celebrate academic breakthroughs (this also differentiates you from local competitors).
There's a technical advantage, too: Google and social media algorithms favour authentic content over stock images. Using real photos improves your webpage rankings and social media performance, making your business and School is Easy more visible in search engines for schools, community centres, and families searching for or in need of your services.
What kind of photos create the biggest impact?
- Captured moments of real tutors working with students
- Students showing their progress or celebrating achievements
- You, your team, and your involvement in community events
- Special moments like student milestones or success celebrations
Ready to share? You can:
- Upload images and video files through the Help Centre.
- Email them directly to jon.hayes@schooliseasy.com.
Let your photos tell our story, mission, impact, and successes in your community and beyond. They show families the real difference we make in students' lives.
Have A Question?