SIE Spotlight
Sina Mahabadi,
Director of SIE Burnaby/North Shore
Congratulations to Sina Mahabadi for launching a successful Google Ads campaign. Google Ads offers your business an excellent opportunity to connect with families who need educational support. Rather than passively waiting to be contacted, these campaigns put your services directly before people and organisations actively seeking help.
The platform provides different options: search ads target parents looking for tutoring, display ads build brand recognition, local campaigns highlight your specific location to nearby schools and families. You can track results precisely, fine-tuning your approach based on what works best.
Sina shows this strategy works. His Google Ads campaign has boosted visibility, increased his website traffic, generating new leads while strengthening his community presence.
New users in Canada can receive a $600 advertising credit by spending $600 on Google Ads within the first 60 days after creating an account.
It applies only to new Google Ads accounts with Canadian billing addresses, with one promotional code per client account.
Want to start your own campaign? The Marketing Department has created a "Get Started with Google Ads" guide available now in the Help Centre.
Building Connections That Matter
This month we're focusing on 2 key relationships that drive success: reconnecting with past clients and reaching school guidance counsellors. Each relationship offers unique opportunities to grow your business while improving student outcomes. We've prepared resources for each area to help you build stronger connections with these important groups through practical guides that you can put into action right away.
Reconnect With Past Enquiries & Inactive Families - Creating New Opportunities
As exam season approaches, now is the perfect time to boost your lead generation by contacting past leads, customers and cold-consultations. Use your contact lists to schedule check-in calls, emails, and put the the Inactive Parent Campaign resources to work for you. For practical ideas on planning your campaign, see the Back To School Enrollment Campaign guide in the Help Centre.
Schools, Principals, Guidance Counsellor Campaign
School guidance counsellors play an essential role in supporting struggling students. We've created a six-part email series introducing the Hero Program, our special initiative for student empowerment. Each email builds upon the previous message, showing the value of the Hero Program while encouraging partnerships with school counsellors. For tips on formatting these emails effectively, check out the Guidance Counsellor Campaign guide in the Help Centre.
Event Guide
Our "Easy Events Guide" is ready for download now. This resource walks you through the complete process of running successful events, explaining the many benefits of making them part of your regular marketing activities this year.
We understand planning, hosting, and marketing events takes considerable effort. This resource provides you with practical tips to inspire your community outreach efforts. The investment pays off as events generate direct leads, new business, push existing customers to refer you, bring new families to your web pages, boost social media traffic, prompt local searches for your business and your tutors.
If you're planning an event but have questions, support is available: contact Jon Hayes (jon.hayes@schooliseasy.com) for help developing your events program.
Easy Events Guide: Here
Help Centre
Check out the School is Easy Help Centre for our latest marketing materials. We've added lots of new items to support your traditional, digital, and local marketing, including:
- Flyers and posters
- Lawn signs
- Folders for presentations
- Door hangers
- Pull-tab posters
- Bookmarks
- Gift certificates
- And more!
You'll find everything in the Lead Generation category of the Help Centre, with the print marketing materials located in the “Collateral & Templates” section.
Sales Training Course
Gain confidence and refine your sales approach with our engaging Sales Training Course. Discover effective techniques to connect with customers, build relationships, and drive more sales. Get started today by exploring the course in our Help Centre!
School is Easy Store
Visit the School is Easy Store in the Help Centre to order brand-approved marketing materials, apparel and promotional items for your business!
As part of our ongoing efforts to support your success, we have created a website exclusively for School is Easy franchisees. This platform has been designed to streamline your ordering process for promotional items, making it easier than ever to enhance your brand presence and drive more leads to your business. Search “Store” in the Help Centre.
Photos Needed
Our network grows stronger through sharing real moments from tutoring sessions. Stock photos might look professional but miss capturing genuine learning connections. Parents trust us more when they see actual tutors helping students tackle math problems or celebrate academic breakthroughs (this also differentiates you from local competitors).
There's a technical advantage too: Google and social media algorithms favor authentic content over stock images. Using real photos improves your webpage rankings, your performance on social media, making your business and School is Easy more visible in search engines, for schools, community centres, families searching and in need of your services.
What kind of photos create the biggest impact?
- Captured moments with real tutors working with students
- Students displaying their progress or happy achievements
- You, your team, and your participation at community events
- Special moments like student celebrations
Ready to share? You can:
- Upload images, video files through our content link
- Email them directly to jon.hayes@schooliseasy.com.
Let your photos tell our story, mission, impact, and successes in your community beyond. They show families the real difference we make in students' lives.