Summer Marketing Materials 
With Spring underway, it's the perfect time to revisit the summer marketing materials available on the Help Centre. The 2025 Summer Toolkit has items for both online marketing and local events.
The toolkit includes summer-themed social media pictures that stand out when parents check their phones. You get email templates with nice headers and footers too. The flyers work great at festivals - bright enough to notice from far away.
This toolkit helps to keep your branding consistent. When a parent sees your booth with the same colors and style as your Facebook page, they start to trust you more. This helps when families pick a tutoring service. Using these summer materials at local events links what you do online with what you do in person - perfect for meeting parents who need academic help during summer break.
Local Engagement
Summer is full of events, festivals and fairs where families gather for fun. These casual settings make it easy to connect with parents while they're relaxed and open to learning about new resources. Come prepared with eye-catching displays, handouts, or fun activities for kids from our Marketing Promotional Items resource in the Help Centre.
This face-to-face community involvement builds trust. Parents remember the people they meet and talk with during summer celebrations. The personal connections you make during these warm-weather gatherings can lead to loyal customers who feel genuinely connected to your brand. Plus, summer is generally when parents look for new programs or solutions for their families. This makes these events perfect to introduce what you offer.
Event Guide
Our "Easy Events Guide" is ready for download now. This resource walks you through the complete process of running successful events and explains the many benefits of making them part of your regular marketing activities this year.
We understand that planning, hosting, and marketing events takes considerable effort. This resource provides you with practical tips to inspire your community outreach efforts. The investment pays off as events generate direct leads and new business, push existing customers to refer you, bring new families to your web pages, boost social media traffic, and prompt local searches for your business and your tutors.
If you're planning an event but have questions, support is available: contact Jon Hayes (jon.hayes@schooliseasy.com) for help developing your events program.
Easy Events Guide: Here
Google Ads
Get more leads, more students and more results with Google Ads. New to digital advertising? No problem - we've created two simple guides just for you.
Guide 1 explains the basics of Google Ads in plain language, giving you the knowledge you need without the tech jargon.
Guide 2 offers a practical, five-step process to create effective ads that work for your tutoring business.
Together, these resources help you build a stronger online presence while saving you time, money, frustration. Find both guides in the Help Centre by clicking here.
Help Centre
Check out the School is Easy Help Centre for our latest marketing materials. We've added lots of new items to support your traditional, digital, and local marketing, including:
- Flyers and posters
- Lawn signs
- Folders for presentations
- Door hangers
- Pull-tab posters
- Bookmarks
- Gift certificates
- And more!
You'll find everything in the Help Centre, with the print marketing materials in the “Collateral & Templates” section.
Sales Training Course
Gain confidence and refine your sales approach with our engaging Sales Training Course. Discover effective techniques for connecting with customers, building relationships, and driving more sales. Get started today by exploring the course in our Help Centre!
School is Easy Store
Visit the School is Easy Store in the Help Centre to order brand-approved marketing materials, apparel and promotional items for your business!
As part of our ongoing efforts to support your success, we have created a web site exclusively for School is Easy franchisees. This platform has been designed to streamline your ordering process for promotional items, making it easier than ever to enhance your brand presence and drive more leads to your business. Search “Store” in the Help Centre.
Photos Needed
Our network grows stronger through sharing real moments from tutoring sessions. Stock photos might look professional but miss capturing genuine learning connections. Parents trust us more when they see actual tutors helping students tackle math problems or celebrate academic breakthroughs (this also differentiates you from local competitors).
There's a technical advantage, too: Google and social media algorithms favor authentic content over stock images. Using real photos improves your webpage rankings and social media performance, making your business and School is Easy more visible in search engines for schools, community centres, and families searching for and in need of your services.
What kind of photos create the biggest impact?
- Captured moments with real tutors working with students
- Students displaying their progress or happy achievements
- You, your team, and your participation at community events
- Special moments like student celebrations
Ready to share? You can:
- Upload images and video files through our content link
- Email them directly to jon.hayes@schooliseasy.com.
Let your photos tell our story, mission, impact, and successes in your community and beyond. They show families the real difference we make in students' lives.
Have a Question?