SIE Spotlight
Upcoming: A Guide to Creating Your own Google Ads Campaigns
This month, we are excited to announce that our upcoming Toolkit includes a 5-step guide to creating your own Google Ads campaigns. It walks you through adding your business info, choosing your goal, selecting your audience, and setting a budget.
For those who prefer additional guidance, there's also the option to work with a Google Ads Expert.
Whether you create your own ad campaigns or seek professional support, you’ll have the tools to run successful campaigns.
Benefits of Google Campaigns:
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Targeted Reach – Google Ads allows you to reach the right audience by targeting specific demographics, locations, interests, and search intent, ensuring your ads are shown to potential customers actively looking for your products or services.
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Cost-Effective & Scalable – With flexible budgeting and pay-per-click (PPC) pricing, you only pay when someone interacts with your ad, making it a cost-effective solution that can scale as your business grows.
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Measurable Results – Google Ads provides detailed analytics and performance insights, allowing you to track clicks, conversions, and ROI, helping you optimize your campaigns for better results.
Reconnect With Past Parents – Reach Out for New Opportunities!
As we approach exam season, it's the ideal time to start ramping up your lead generation by reaching out to all of your past leads, customers, and cold-consultations. Use your contact lists to schedule check-in calls and emails, using the Inactive Parent Campaign resources to help you.
For ideas and information on how to schedule a campaign, you can also check out the Back To School Enrollment Campaign guide in the Help Centre.
Upcoming: February Toolkit
We are excited to announce that we are close to the launch of our next marketing and promotional assets Toolkit which will focus on a "Back-to-School" theme. The full kit will be accessible on the Help Centre. These resources and tools are designed to help you boost your business presence locally, attract, increase brand awareness, strengthen brand loyalty, and generate new leads and business.
Event Guide
Looking for a guide that's available to download right now? We've got you covered! Take a moment to read and enjoy our 'Easy Events Guide' which will take you through the step-by-step process for running events and takes you through the many benefits of planning, hosting, and making time to do this as a part of your regular marketing activities this year.
We know it takes a lot of time and work to plan, host, and market post-events. Use the guide for its helpful insights and get inspired to get out there in your local community because the return on investment is worth it – they are highly effective and low-cost sources of direct leads and new business, and they also drive existing and new parents and families to your web pages, social media, and searching for you and your tutors with enquiries to learn more and to hire your tutors.
If you're considering an event and have any questions, help is available: Contact your support manager for assistance with building an events program.
Easy Events Guide: Here
Help Centre
Check out the School is Easy Help Centre for our latest marketing materials. We've added lots of new items to support your traditional, digital, and local marketing, including:
- Flyers and posters
- Lawn signs
- Folders for presentations
- Door hangers
- Pull-tab posters
- Bookmarks
- Gift certificates
- And more!
You'll find everything in the Lead Generation category of the Help Centre, with the print marketing materials located in the “Collateral & Templates” section.
Sales Training Course
Gain confidence and refine your sales approach with our engaging Sales Training Course. Discover effective techniques to connect with customers, build relationships, and drive more sales. Get started today by exploring the course in our Help Centre!
School is Easy Store
Visit the School is Easy Store in the Help Centre to order brand-approved marketing materials, apparel and promotional items for your business!
As part of our ongoing efforts to support your success, we have created a web site exclusively for School is Easy franchisees. This platform has been designed to streamline your ordering process for promotional items, making it easier than ever to enhance your brand presence and drive more leads to your business. Search “Store” in the Help Centre.
Photos Needed
Our network grows stronger when we share real moments from our tutoring sessions. While stock photos can look polished, they can't capture the genuine connections and learning moments that take place. When parents and families see actual photos of tutors helping students tackle math problems or celebrate learning breakthroughs, they're more likely to trust us with their child's education (and you stand out from the local competition).
Plus, there's a technical benefit: Google and social medial platforms prefer authentic, local content over stock images. When we use these real graphics, the School is Easy web site and our social media posts perform better, which means more schools, community centres, and families can find us when they're searching for tutoring help. network. Unfortunately, we are still heavily reliant on stock images, which Google ranks lower than quality organic content.
What kind of photos make the biggest impact?
- Tutors and students working together
- Students showing their progress or achievements
- You and your team participating in community events
- Special moments like student celebrations
Ready to share? You can:
- Upload the images and video files through our content link
- Another option is emailing them directly to jon.hayes@schooliseasy.com.
Your photos help tell our story, mission, and successes in your community and beyond. Let's show families the real difference we make in students' lives!