The process of getting to know how your buyers buy, is invaluable in creating or refining a sales process. This written guide explains what the buyer's journey is, outlining the three key stages (Awareness, Consideration & Decision) with examples of each.
The guide looks at each stage in detail, highlighting what we should be asking our prospects and the actions we should be taking, in order to tailor our sales process to the buyer's journey.
Use this guide together with the Buying Signals written guide.