Hello SIE Family. The new year is off to a busy start, and we're excited to share fresh ideas about mixing printed and digital marketing to grow your tutoring centre. We've also added new materials to the Help Centre. Grab your coffee, and let's dive in.
Making Print Materials Work in Today's Digital World
Now that we're well into 2025, let's talk about why printed materials still matter. Having something you can actually hold and see makes a real difference - it catches people's eye and helps them remember you, your tutoring services, and the business.
Now Let's Bring Print and Digital Marketing Together
Your printed materials can work hand-in-hand with your online presence. Try adding QR codes or website links to your brochures and business cards. This way, families can easily find your special offers or extra information online.
Make Real Connections In Your Community
Think about the last time you walked past a lawn sign day after day - it becomes part of your neighborhood, right? While social media ads come and go, a well-placed flyer on a coffee shop board or a crisp business card handed to a parent at the library creates that familiar face-to-face connection. Plus, when parents can hold onto your card or pin your flyer to their fridge, they're more likely to reach out when their child needs help. It's like leaving friendly reminders around town that say, "We're here in your community, ready to help."
Reaching the Right People
Digital marketing helps us reach families quickly and track our results, but having printed materials in the right places can make a lasting impression. Think about the parent you haven't met yet, who sees your lawn sign every day on their drive to work, or the flyer a family keeps on their fridge. When we combine both approaches - like putting QR codes on our flyers or sharing photos of our local tutoring success stories online - we create more ways for families, schools, and community centres to discover and remember us. Each community respond differently, so try placing printed materials where parents naturally look while keeping your online presence strong and active.
Help Centre
Check out the School is Easy Help Centre for our latest marketing materials. We've added lots of new items to support your traditional, digital, and local marketing, including:
- Flyers and posters
- Lawn signs
- Folders for presentations
- Door hangers
- Pull-tab posters
- Bookmarks
- Gift certificates
- And more!
You'll find everything in the Lead Generation category of the Help Centre, with the print marketing materials located in the “Collateral & Templates” section.
Our network grows stronger when we share real moments from our tutoring sessions. While stock photos can look polished, they can't capture the genuine connections and learning moments that take place. When parents and families see actual photos of tutors helping students tackle math problems or celebrate learning breakthroughs, they're more likely to trust us with their child's education (and you stand out from the local competition).
Plus, there's a technical benefit: Google and social medial platforms prefer authentic, local content over stock images. When we use these real graphics, the School is Easy website and our social media posts perform better, which means more schools, community centres, and families can find us when they're searching for tutoring help. network. Unfortunately, we are still heavily reliant on stock images, which Google ranks lower than quality organic content.
What kind of photos make the biggest impact?
- Tutors and students working together
- Students showing their progress or achievements
- You and your team participating in community events
- Special moments like student celebrations
Ready to share? You can:
- Upload the images and video files through our content link
- Another option is emailing them directly to jon.hayes@schooliseasy.com.
Your photos help tell our story, mission, and successes in your community and beyond. Let's show families the real difference we make in students' lives!