Overview

More or less preparation time may be required based on the scale of your event. Larger events may require more planning. This timeline is ideal for a grand opening, a re-grand reopening, or a smaller event.

6+ Weeks Ahead

Decide what your event will be
Send introduction letters to establish community partnerships
Schedule date, time, and location
Add your event to Eventbrite or a similar platform to collect registration information
Add your event on Facebook (if the event is open to the public)

1 Month Ahead

Plan activities and order supplies
Schedule Staff
Schedule Social Media posts
Send Promotional email
Decide if you will offer a door prize and purchase if necessary
Begin promoting to parents/students and other groups
Invite VIPs to attend

2 to 3 Weeks Ahead

Invite the Media / Send press release

Week of the Event

Final event reminder via Social Media and Email
Hold your event—Take lots of photos (Consider hiring a photographer for the event. These photos can be used to promote your business in the future.)

After Your Event

Update your email list with contacts from your door prize giveaway (If applicable)
Post a recap and photos on social media
Send Thank You notes to your community partners
Add potential students to your email drip campaign
Call potential students to follow up and gauge interest in programs