What is a QR code?
A QR code is a type of barcode that can be read easily by a smartphone or tablet and stores information as a series of pixels in a square-shaped grid. Typically, the information stored is a link. Customers can scan the QR code with their camera phone and be directly routed to a specific URL, email, phone number, PDF, image, or social media profile.
Why should I use QR codes in my business?
One of the main elements that has contributed to the QR Code’s great success is the versatility that it offers its users. The QR Code can redirect the scanner to a website, a specific location on a map, a video, a Facebook profile page, can create a contact in your address book or even call a specific number. Here are a few ideas for the types of QR codes that can be generated for School is Easy customers or tutors:
- A flyer
- Contact us (directing the customer to an email or phone number)
- The “Book a Tutor” form on the website
- The “Apply for a job” form on the website
- The login to OPUS for staff
- The link to a marketing video
- Link to a newsletter
- Link to a special coupon offer
- Link to sign up for a newsletter
How to generate a QR code
QR codes can be easily generated from many free sites. Paid sites also offer additional tracking and analytics if you choose to incorporate these into your marketing campaigns. Below are a few sites we’ve used before: